THE BUZZ

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How BriteBee helped CoVerica breathe new life into their sales and marketing content

ABOUT COVERICA AGENCY ALLIANCE

CoVerica Agency Alliance is part of the #1 independent agency network in America, helping agents in North Texas access the SIAA $8 billion premium platform through personalized, hands-on training, education, and support.

The challenge

An overdue need for more cohesive creative and design

A lot goes into enticing captive insurance agents to go independent with CoVerica. “Having the right marketing content is critical to putting our best foot forward,” says Paul Reissner, Vice President. “It sets the stage for better prospect engagement and lead generation efforts for our recruiters.” Paul and the CoVerica team approached BriteBee with the goal of a complete marketing content overhaul. “You really have to stand out to get someone’s attention,” Paul adds. “We needed fresh, contemporary, and consistent content and marketing tools, and we needed a lot of it.”

The Solution

A collaborative approach to beautiful new marketing content

How Did We Do It?

Aligned branding & messaging

  • Refreshed the website including reworked messaging, design, and structure
  • Modernized branding to enhance credibility across all marketing channels
  • Simplified messaging to be clearer, more consistent, and relevant for prospects

Fresh creative & design

  • Standardized themes, style, and design for a more consistent look and feel
  • Created new promotional video to give prospects an engaging intro to CoVerica
  • Collaborated on new ideas for engaging content and design angles
CoVerica Proforma Tool

New brand calculator & sales collateral

  • Built interactive calculator to show prospects the revenue they would generate by switching to CoVerica
  • Created a new pitch deck to support sales presentations with consistent core messaging and striking visual design
  • Designed new sales brochure for the sales team to use at conferences, events, and meetings
  • Wrote client case study to help disarm objections and demonstrate real-world results to prospective agents

Hear from the
coverica team

“All of these assets incorporated similar themes and design elements. From messaging and branding to design specs, it’s very cohesive for our prospects and sales people.”

– Paul Reissner, Vice President at CoVerica

The results

An arsenal of marketing assets that helps sales close business

After six months working with BriteBee, the CoVerica team has a robust mix of marketing content that applies to a wide variety of potential agency owners, from established business owners, to younger professionals just getting their start.

01:

Strong adoption among recruiters and sales people

Marketing assets support a multi-stage sales process by engaging and warming prospects from start to finish.

02:

Beautiful branding and consistent messaging

Stunning visual design and distilled messaging are helping recruiters get through to prospects more consistently.

03:

A true marketing collaboration

A marketing partnership, based on mutual trust, in which BriteBee has developed a deep understanding of the CoVerica brand, core value proposition.

CoVerica trusted BriteBee to energize their digital presence, and it paid off! Will you be next?

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