CoVerica Agency Alliance is part of the #1 independent agency network in America, helping agents in North Texas access the SIAA $8 billion premium platform through personalized, hands-on training, education, and support.
A lot goes into enticing captive insurance agents to go independent with CoVerica. “Having the right marketing content is critical to putting our best foot forward,” says Paul Reissner, Vice President. “It sets the stage for better prospect engagement and lead generation efforts for our recruiters.” Paul and the CoVerica team approached BriteBee with the goal of a complete marketing content overhaul. “You really have to stand out to get someone’s attention,” Paul adds. “We needed fresh, contemporary, and consistent content and marketing tools, and we needed a lot of it.”
– Paul Reissner, Vice President at CoVerica
After six months working with BriteBee, the CoVerica team has a robust mix of marketing content that applies to a wide variety of potential agency owners, from established business owners, to younger professionals just getting their start.
Marketing assets support a multi-stage sales process by engaging and warming prospects from start to finish.
Stunning visual design and distilled messaging are helping recruiters get through to prospects more consistently.
A marketing partnership, based on mutual trust, in which BriteBee has developed a deep understanding of the CoVerica brand, core value proposition.